Our readership occupies 3 of the richest shires in Queensland (ABS 2008) and has an average wage of $110,000 per year.
Nearly half the readers are aged betweeen 25 and 40, making them a key part of any marketing campaign for high end consumables and big ticket purchases. We have a great blend of news and lifestyle content relevent to all people working in the mining community. From labourer to mine manager and from contractor to miner’s wife, we cover all the issues that matter to this community. The mining sector can be hard to target because of the large variation in the lifestyles of those who work it. Some fly in and out of work from interstate, others drive in and out from nearby coastal cities, while many live nearby in mining communities. The only way to get your message in front of all miners is to reach them when they are together at work - where they are making the business and personal decisions relevant to you. While we have a large and growing subscriber list, our home isn’t in the boardroom - but in the utes, offices, homes and machines of this massive community. 
ABOUT OUR MARKET • More than 40,000 people are directly employed in mining in Central Queensland •We target the 25 to 55-year-old age group (20% are aged 25-34, 20% are aged 34-44) • 94% are men • Average income $110,000 pa • 55% of families have children • More than 20% of miners are within 5 years of retirement • More than 20% of miners are within 5 years of retirement • About 10% of miners are separated or divorced • Between a third and a half of miners are drive in drive out (DIDO) or fly in fly out (FIFO) workers • Most miners are based in the Mackay, Rockhampton Gladstone and Airlie Beach regions • The remaining workforce is based locally in towns like Emerald, Moranbah and Blackwater ABOUT US • We are the only medium that reaches this market • Audited circulation 7000 fortnightly (readership greater than 20,000) • 1500 - 2500 sold via newsagents in mining and industrial hubs • Member of the Circulations Audit Bureau (CAB) - your independent circulation guarantee |
  
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