Our readership occupies 3 of the richest shires in Queensland (ABS 2008) and has an average wage of $110,000 per year.
Nearly half the readers are aged betweeen 25 and 40, making them a key part of any marketing campaign for high end consumables and big ticket purchases.
We have a great blend of news and lifestyle content relevent to all people working in the mining community. From labourer to mine manager and from contractor to miner’s wife, we cover all the issues that matter to this community.
The mining sector can be hard to target because of the large variation in the lifestyles of those who work it.
Some fly in and out of work from interstate, others drive in and out from nearby coastal cities, while many live nearby in mining communities.
The only way to get your message in front of all miners is to reach them when they are together at work - where they are making the business and personal decisions relevant to you.
While we have a large and growing subscriber list, our home isn’t in the boardroom - but in the utes, offices, homes and machines of this massive community.